Red Emerald Strategic Plan 2020-2023
Title:Red Emerald Strategic Plan 2020-2023
Contributor:Utah. Office of Tourism
Publisher:Utah. Office of Tourism
Agency:Tourism; Economic Development; Governor's Office
Date Published:2020
Pages:9 p.
Description:The Red Emerald Strategy is an internal guiding document to help the Utah Office of Tourism prioritize promotional and product development efforts toward creating Utah travel experiences that are rarefied, distinctive, unique to Utah and highly coveted. The principles in the Red Emerald Strategy focus on attracting quality visitation, which means shaping traveler itineraries to promote longer stays, increased spending, dispersed visitation throughout the state and deeper engagement with local communities. This strategy also champions a community-led vision for tourism development. This strategic plan contains our guiding principles for the Red Emerald Strategy. First introduced at the Utah Tourism Conference in September 2017, this strategy has quickly become the tool for prioritizing our internal efforts and aligning with stakeholders.
Type (DCMI):Text
Type (Utah):Report; Plan
Internet Media Type:application/pdf
Topic:Recreation and tourism
Subject (LCSH):Government report writing; Strategic planning; State governments; State governments--Management; State governments--Planning; Executive departments; Executive departments--Management; Executive departments--Planning; Administrative agencies; Administrative agencies--Management; Administrative agencies--Planning; Tourism; Tourism--Planning
Place:Utah, United States,, 39.25024, -111.75103
Rights:The Utah State Library Division considers state publications made available by state agencies and political subdivisions as required by Utah Code Ann. § 9-7-201 to 9-7-209 to be in the public domain under U.S. copyright law (17 U.S.C.). All informational materials in this government publication are in the public domain, and as such, are not restricted by copyright law unless otherwise stated.
Collection:Utah State Publications
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Document ID:102684

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